6 Tips for marketing your online store

marketing - online storemarketing - online store
marketing - online storemarketing - online store

6 Tips for marketing your online store

Owning an online store is the right marketplace in today’s on-the-go society, so it’s no surprise that there is so much variety online. The challenge comes in when you need to start standing out more than your competitors and making sure than potential customers can see you and your products when they search for a related product on the internet.

Here are six tips for efficient online marketing for your online store.


Mailing lists

Mailing lists are easy to set up, with templates for every kind of announcement or content you’d like to send out. And they can also be automated for time-saving and convenience. To get started, you need to have a pretty large list if you’re going to want to reach all audiences.

And the way to get all these customers to consent to give you their email address is by prompting them with pop-ups on your website that encourage them to sign up and receive a discount, stand a chance to win, receive daily or weekly insight or product news. Then it’s as simple as, well, doing just that. Pushing content to their email inboxes that will drive them back to your website and make a purchase.

If you’re just starting out and want to test the waters, Mailchimp is mailing list platform that offers to send 12 000 emails to up to 2 000 subscribers for free, with affordable monthly charges thereafter for more subscribers and unlimited emails.



To complement your mailing lists, some of your mailing content should be part of retargeting efforts.

Every online store owner has seen the excitement of a customer browsing the site, adding items to their cart and then… nothing. They’re redirected to another site from a pop-up or banner ad and forget to complete their purchase. That’s where retargeting is valuable and can encourage them to come back and finish what they started.

Some stores do this in the form of an offered discount or friendly reminder that the products they want are available and waiting. It can also help for customers who visit regularly but only ever click around. Think of it as giving them a reason to visit your store and make a purchase. And that is possible because retargeting is a personalised marketing strategy to the individual user’s specific actions.


SEO and content

Does your online store have a relevant blog? If not, why not?

Making use of content marketing and Search Engine Optimisation (SEO) for your website and online content is a great way to make sure your website it the one to come up first on search lists. More than that, you’ll be pumping out relevant content that your customers are interested in. And it’s an opportunity for another mailing list that customers will be eagerly waiting for – anything about the latest brands, products, related events or industry insights.

All you need is a content writer, links within the blog post to web pages on your website and the promotion of the post on all your social media marketing channels. And if you aren’t sure where to start, simply take marketing 101 with Boston and get back into the swing of marketing things.


Social media marketing

Facebook, Instagram, Twitter, Pinterest, Snapchat – you name it. Social media is the perfect platform for online marketing. If your store is online and relatively successful, then your target market is definitely on social media and waiting for you to reach out.

Your best bets are hosting competitions and making use of stories and polls to get your current customers and new customers invested in your brand and products. Use social media to expand your reach and branch out your influence through influencers and brand ambassadors.


PPC advertising

Google is probably the largest platform you could hope to advertise on and it can easily be made available to you through Google Adwords and, more specifically, their pay-per-click (PPC) advertising option. Maximise your marketing budget through targeted PPC advertisements that are exposed to relevant users only, so you can expect to boost your sales. You also are only charged for the advertisement if a user clicks on it, so technically it doesn’t cost you to have your PPC ad running.


Affiliate marketing

And then we have affiliate marketing. This is where you have other bloggers and marketers market your product for a percentage of the sales earned through their specific campaign efforts. Find the people you’d like to market your product to and keep their platforms and their (online) tone of voice that could be associated with your brand, and set up an affiliate contract.

Through their influence, you have the opportunity to reach new markets and drive more traffic to your website. And that will, hopefully, increase product sales and conversions on the online store.

As the internet and online world develops, there will be new and improved ways of marketing your online business. But, for now, these are your top-tip options.

marketing - online store